weiss group

Gathering information about your target markets and customers

Market Research
Market Research

If you are not creating a completely new market, you will have to compete within an existing market. We help you to know this market.

Know where you are going

Before you can work a market, you must know it. Our research team gathers information about your target markets and customers, which is then incorporated into your Digital Strategy. We are specialized in digital business models and focus on quantitative methods such as customer surveys and the analysis of data, but also use qualitative techniques in specific situations.


We provide the following services for our clients, among others:

  • Quantitative and qualitative research
  • Market segmentation
  • Market size analysis
  • Trends analysis
  • Profitability analysis
  • Growth rate analysis
  • Key success factors analysis